- Giving an employee
assignments in which he has no practice diminishing his productivity;
- Acts as a "filter"
between client and company;
- Hinders the client to
sincerely evaluate the products and services;
- Stimulates the client
to be "in the middle";
- The client fears to
receive worst product/services in case of a good
evaluation, or to receive retaliation in case of a bad evaluation.
- Among employees not always exist expertise
with respect to the development of questionnaires, projection of
samples and interviewing techniques, which could contribute to a high
degree of bias in the study.
- The "take one"
form to be filled by the customer is normally used when there are some
dissatisfaction. The results of the research tend negative.
|
|
Experience |
|
- Maintains your
employees in their real functions and tasks – producing;
- People with wide
experience in developing questionnaires, knowledge of methodologies to
establish samples and fully trained in interview techniques.
- Allows total
impartiality from both parties;
- Leaves the
respondents "at ease", comfortably;
- Transmits security
and
neutrality to the client as for the real intention of the satisfaction
survey;
- It is a Marketing
Tool – shows a concern regarding the clients, investing in market
surveys conducted by third parties in order to obtain higher
reliability.
- Through random
research made by telephone the customers interviewed will represent
the universe, Satisfied and dissatisfied. Reflecting a real situation
|