Using internal resources          Contracting outside sources
  • Giving an employee assignments in which he has no practice diminishing his productivity;
  • Acts as a "filter" between client and company;
  • Hinders the client to sincerely evaluate the products and services;
  • Stimulates the client to be "in the middle";
  • The client fears to receive worst product/services  in case of a good evaluation, or to receive retaliation in case of a bad evaluation.
  • Among employees not always exist expertise with respect to the development of questionnaires, projection of samples and interviewing techniques, which could contribute to a high degree of bias in the study.
  • The "take one" form to be filled by the customer is normally used when there are some dissatisfaction. The results of the research tend negative.
Experience
  • Maintains your employees in their real functions and tasks – producing;
  • People with wide experience in developing questionnaires, knowledge of methodologies to establish samples and fully trained in interview techniques.
  • Allows total impartiality from both parties;
  • Leaves the respondents "at ease", comfortably;
  • Transmits security and neutrality to the client as for the real intention of the satisfaction survey;
  • It is a Marketing Tool – shows a concern regarding the clients, investing in market surveys conducted by third parties in order to obtain higher reliability.
  • Through random research made by telephone the customers interviewed will represent the universe, Satisfied and dissatisfied. Reflecting a real situation

Clients
Internal Recourses 
vs External Consulting
Geographical
Coverage
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